AI visibility tools compared: prices, engines and prompt limits for 22 trackers

What AI visibility tools measure

An AI visibility tool works like a rank tracker for AI answers. It asks your prompts, stores the answers and checks which brands appear, in what order and with which sources.

The core numbers are much the same everywhere: mentions, recommendations, average position and citations. What each one means is covered in our guide to AI visibility.

The category goes by many names: AI visibility tracker, AI visibility platform, LLM visibility tools, AI search visibility tools, AI brand visibility tools, ChatGPT visibility tracker. The job is the same: count who gets named.

Trackers, platforms and one-off reports

Trackers re-run the same prompts on a schedule and chart the results. They suit you once you know which questions matter.

Platforms add work on top: content suggestions, AI writing, page audits or agents. For that kind of toolkit, see our AEO tools comparison.

One-off reports answer a simpler question: where do you stand today? A free AI visibility checker such as Llamat checks your questions at one point in time and sends one report. There is no trend line, but it tells you whether a paid tracker is worth it yet.

What to compare before you pay

Pricing pages look alike until you line up the limits. Six details decide what a plan is worth.

• Engines on your plan. Check the plan you would buy, not the top tier — several vendors sell AI Mode, Gemini or Claude as add-ons. If Google matters most, our AI Overviews tracker comparison shows which tools include it.
• Prompts, checks or credits. A check is one prompt, on one engine, once. The same allowance buys very different coverage depending on engines and frequency.
• Cadence. Daily tracking shows noise as well as change. For a small prompt set, weekly is often enough.
• Countries and languages. Many entry plans cover one market. Check this first if you sell abroad.
• Collection method. Answers can differ between an API call and the app a person uses. SE Visible, for example, says it collects answers through a browser, not an API. Ask each vendor.
• Competitors and sources. Look for the brands named instead of you and the sites the engines cite. That is where the work starts.

Prompts vs checks: what a plan really buys

Check-based pricing is easy to misread. ZipTie charges $0.01 per prompt check per engine, so 50 prompts checked daily on three engines is 4,500 checks — about $45 a month before discounts.

Ahrefs Brand Radar sells Custom Prompts from $50 a month for 2,500 checks. That covers about 20 prompts on four platforms checked daily. A Claude update uses 8 checks, so adding Claude shrinks the allowance fast.

Prompt-based plans are simpler, but check the frequency. Semrush tracks the 50 prompts on its $199 Starter plan daily, while LLMrefs pairs 500 prompts at $79 with weekly reports.

AI brand monitoring vs AI visibility tracking

Social listening tools now sell AI visibility too. Brand24 and Mentionlytics offer it as an add-on, and Brand24 also runs Chatbeat as a separate product. That suits you if you already monitor web mentions. The catch: neither Brand24 nor Mentionlytics lists the add-on price, and Mentionlytics needs its Essential plan ($169 a month, billed yearly) or higher.

Enterprise tools without a public price

Profound and Conductor publish no prices, and Peec AI renders its prices in JavaScript, so their rows show only what the pages state. Profound offers a 7-day self-serve trial with 50 daily prompts on three engines; Enterprise covers nine. If it is on your shortlist, our Profound alternative page looks at what else fits.