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LLM Visibility Report |
Reporting period September 2026 |
Topic Running Shoes |
Prepared by Llamat for Lyra Running |
AI platforms
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01 · Executive summary
How visible is your brand in AI search?
This report analyzes how often and how prominently Lyra Running appears in AI-generated answers related to running shoes across ChatGPT, Gemini and Google AI Overviews. We analyzed a set of relevant prompts covering product recommendations, comparisons, buying advice and general questions about running shoes.
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Key findings Your brand is visible, but not consistently recommended. Lyra Running appears in a significant share of relevant AI answers, but visibility varies considerably depending on the type of prompt and the AI platform. The three platforms also show different patterns in the brands they mention, the sources they rely on and how they formulate recommendations. |
Competitors
| Northwind | 54% | |||
| Lyra Running You | 34% |
Three competitors are mentioned more often than Lyra Running. Northwind leads, particularly in recommendation-oriented prompts. Full comparison in section 08.
Main opportunity The biggest opportunity is to increase visibility for commercial and recommendation-oriented prompts, where users are already looking for products to buy. |
02 · What we analyzed
19 prompts, 133 AI answers
We analyzed AI-generated answers to these 19 prompts, based on what people really search for about running shoes:
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Product discovery
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Product comparison
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Purchase intent
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Informational intent
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19 prompts analyzed · 133 AI answers analyzed · 3 runs per prompt on ChatGPT and Gemini, 1 Google search per prompt for AI Overviews
03 · Overall LLM visibility
Your brand across AI search
The following chart summarizes how frequently Lyra Running appeared in relevant AI-generated answers.
| Platform | Visibility | Mention rate | Recommendation rate | ||||||
|---|---|---|---|---|---|---|---|---|---|
 ChatGPT | 46% | 43% | 35% | ||||||
 Gemini | 38% | 33% |
27% | ||||||
 AI Overviews |
30% | 27% |
21% | ||||||
| Overall | 38% | 34% | 28% |
What this means
A brand can be mentioned without actually being recommended.
For this reason, we separate three levels of presence:
| Mention | The brand appears somewhere in the answer. |
| Recommendation | The AI explicitly recommends the brand or one of its products. |
| Prominent recommendation | The brand appears among the main recommendations or near the beginning of the answer. |
This distinction is important because visibility alone does not necessarily translate into commercial value.
04 · ChatGPT performance
| Visibility 46% |
How ChatGPT represents your brand
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Example prompt “What are the best running shoes for beginners?” Observed result: Lyra Running was mentioned among the recommended brands in 2 of 3 runs, typically in fourth position. |
Performs well
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Lower visibility
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Example AI answer · excerpt “For beginners, popular choices include Northwind and Acme Running for their cushioning and stable ride. Lyra Running is another good value option, especially for easy road miles.” |
Key observation
ChatGPT tends to associate Lyra Running primarily with beginner-friendly, everyday road running. This suggests that improving the brand’s presence around additional product attributes could expand its visibility across more types of prompts.
05 · Gemini performance
| Visibility 38% |
How Gemini represents your brand
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Example prompt “What are the best road running shoes?” Observed result: Lyra Running appeared in the recommendations in all 3 runs, each time listed after three competitors. |
Performs well
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Lower visibility
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Example AI answer · excerpt “Brands frequently recommended for road running include Northwind, Lumen and Acme Running. Lyra Running offers a softer midsole suited to easy daily miles.” |
Key observation
Gemini showed a stronger tendency to mention brands based on specific product characteristics and available information, rather than brand recognition alone.
06 · AI Overviews performance
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Visibility 30% |
How Google AI Overviews represent your brand
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Example prompt “What are the best running shoes?” Observed result: Google showed an AI Overview for this search and named Lyra Running fourth among five brands. |
Performs well
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Lower visibility
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Example AI answer · excerpt “Popular picks for most runners include the Northwind Glide for everyday cushioning, the Acme Running Tempo for faster sessions and the Lumen Cloud for comfort. The Lyra Running Daily is a well-reviewed value option for easy road miles, and Orbit is often suggested for wider feet.” |
Key observation
Google showed an AI Overview for 15 of the 19 searches; the other 4 count as searches in which Lyra Running was not mentioned. When an Overview appeared, it named Lyra Running mainly for road and everyday training searches, usually after Northwind and Acme Running.
07 · Prompt-by-prompt results
Where does your brand appear?
An amber ✓ tile means Lyra Running was mentioned in the answer to that prompt on that platform. A grey ✕ tile means it was not, or, for AI Overviews, that Google showed no Overview for that search.
| Prompt | ChatGPT |
Gemini | AI Overviews |
|---|---|---|---|
| What are the best running shoes? |
✓ | ✓ | ✓ |
| What are the best running shoes for beginners? | ✓ | ✓ | ✕ |
| What are the best road running shoes? | ✓ | ✓ | ✓ |
| What are the best premium running shoes? | ✕ |
✕ | ✕ |
| What are the best running shoes under $100? | ✕ | ✓ | ✕ |
| What running shoe brands are recommended? | ✓ | ✕ | ✕ |
| What are the best running shoes for daily training? | ✓ |
✓ | ✓ |
| What are the best running shoes for women? | ✕ | ✓ | ✕ |
| Road vs trail running shoes: which should I choose? | ✕ | ✕ | ✕ |
✓ Mentioned ✕ Not mentioned
This table shows 9 of the 19 analyzed prompts; a tile reflects the majority of the 3 runs (AI Overviews: the single search).
08 · Competitive visibility
Which brands appear most often?
AI search is not only about whether your brand appears. It is also about which competitors appear instead of you.
Overall mentions
| Northwind | 54% | |||
| Acme Running | 42% | |||
| Lumen | 39% | |||
| Lyra Running You | 34% | |||
| Orbit | 32% |
| Brand | ChatGPT |
Gemini | AI Overviews | Overall |
|---|---|---|---|---|
| Northwind | 52% | 52% | 58% | 54% |
| Acme Running | 47% | 41% | 38% | 42% |
| Lumen | 40% | 44% | 32% | 39% |
| Lyra Running You | 43% | 33% | 27% | 34% |
| Orbit | 31% | 39% | 26% | 32% |
Competitive insight
Northwind appears more frequently across the analyzed prompts, particularly in those asking for recommendations.
This indicates that the competitive gap is not simply overall brand awareness. It may also be related to how strongly competitors are represented across relevant product categories, reviews, guides and third-party sources.
09 · How AI describes your brand
Brand perception in AI-generated answers
We also analyzed the language AI systems use when describing Lyra Running.
Most common associations
+ Beginner-friendly + Good value + Comfortable + Everyday training
Less frequently associated with
Premium Performance Racing
Typical AI description “a comfortable, affordable choice for beginners and everyday road running, with fewer options for faster training or race day.” |
This section helps identify what your brand means to AI systems, not simply whether the brand is mentioned.
10 · Sources influencing AI visibility
Where do AI systems get their information?
Across the analyzed answers, the following source types appeared most frequently:
Share of references
| Retailers | 28% | |||
| Brand website | 22% | |||
| Review websites | 18% | |||
| Editorial / media | 17% | |||
| Forums / communities | 9% | |||
| Other | 6% |
Key observation
AI visibility is influenced by more than the company’s own website.
A brand may have a strong website presence but still receive limited AI visibility if it has relatively little representation across independent reviews, editorial content, retailers, communities and other trusted sources.
11 · Key opportunities
Where visibility can grow
Based on the analyzed prompts, we identified several potential areas for improvement.
| Increase recommendation visibility The brand appears in informational prompts more frequently than in high-intent recommendation prompts. Opportunity: Strengthen content and external signals around product recommendations and buying decisions. | |
| Expand category associations AI currently associates the brand strongly with beginner-friendly and everyday road running. Opportunity: Build stronger associations with additional categories: Premium running shoes Performance Women’s running shoes Racing | |
| Strengthen third-party presence AI systems frequently use external sources when generating product recommendations. Opportunity: Increase relevant mentions across reviews, editorial sites, product comparisons and other authoritative sources. | |
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Improve citation presence For engines that show their sources, being visible in the answer is only part of the equation. Opportunity: Make important product information easier for AI systems to discover, understand and cite. |
12 · Recommended areas of action
Where to focus
Based on the current findings, the following areas could be investigated:
Content Create or improve pages answering high-value questions such as:
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Product information Ensure that product pages clearly communicate:
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External visibility Increase relevant third-party coverage through:
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13 · AI Visibility Score
One number to track over time
Current snapshot 38 / 100
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The score combines several dimensions of AI visibility:
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This score is a measurement of the analyzed AI results and should be treated as a benchmark rather than an absolute measure of brand performance.
14 · Executive takeaway
Lyra Running is already visible in AI search, but visibility is uneven.
Largest opportunities
| ● Recommendation prompts |
| ● Competitive comparisons |
| ● Commercial search intent |
| ● Third-party authority and citations |
| ● Expansion of brand associations |
AI search is becoming an additional discovery channel for consumers researching products.
Tracking this visibility over time makes it possible to identify where competitors are gaining exposure and where new opportunities are emerging.
15 · Next step
Want the full picture?
This report provides a high-level snapshot of your visibility across ChatGPT, Gemini and Google AI Overviews. A deeper analysis can go further:
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Want a deeper analysis of your brand? Contact us at info@llamat.comLlamat — Monitor how your brand appears in AI. |
 Llamat
AI Visibility Platform | llamat.com · info@llamat.com |
Prepared for Lyra Running · 28 September 2026 · Results reflect AI answers observed during the reporting period and can change over time.
© 2026 Llamat. All rights reserved. ChatGPT, Gemini and Google are trademarks of their respective owners.